ROADSHOW DECKs FOR LINCOLN INTERNATIONAL
At first glance, the original banker decks I receive for these projects look nearly identical except perhaps for a color or two.
However, these MDs and VPs know that tailoring the message to the client’s brand and transforming the copy-heavy slides into personalized stories sets them apart from their competitors and shows an audience of institutional investors that they realize the importance of making sure their client’s brand is consistent across all touchpoints.
This roadshow deck was for a factory-direct manufacturer and wholesaler producing pillows, bedding, and curtains. The Founder/CEO – a graduate of Fashion Institute of Technology – was so impressed with the result that it resulted in a WIN for Lincoln.
This roadshow deck for Outward Hound began with a Word outline. The color palette is based on colors pulled from the client's playful logo and graphic elements include lots of kissable canines and kitties, Thunda Tuggas & Pulleez, recurring paw print motifs, and seamless background patterns.
Maybe it’s because I have three dogs and a house full of toys and chews, but there were no design revisions, minimal wordsmithing, and only one 20-minute Zoom to kick off the project. This was my first project with a dream deal team from the Los Angeles office.
Wholesale Supplies Plus is an online bath and body company providing ingredients
like fragrance oils and candle & soap making supplies for both hobbyists and professionals.
A lot of effort went into meticulously crafting a seamless visual journey for this presentation.
Each stock image was carefully edited and woven together to create a cohesive aesthetic.
It was a labor of love, and the client was thrilled with the result.
The thumbnails below show the BEFORE and AFTER. For each KIC, I spread the content out over two slides.
HOT TIP! There is no reason why all this content needs to go on a single slide. If you include too much data and bullet points on one slide, none of it will be understood, let alone remembered.
BEFORE
AFTER
